“Hottest New fitness Center in Town - FIT” -'Platinum Awards Issue', 944 Magazine        “Gym membership might be the first thing you cut when the economy takes a turn for the worse but not here at FIT.” -ABC Channel 10 News        “Sweet Satisfaction - Downtown has got its very own see-and-be-seen 'It' gym.” -Riviera Magazine        “POSH” -San Diego Business Journal        “FIT transcends your typical gym experience.” -944 Magazine        “First and Only Luxury Gym” -DiscoverSD.com        “FIT adds muscle. Upscale boutique gym concept recently expanded to San Diego and is shaping up for further growth.” -Houston Business Journal        “Wow, this place is reDUNKulous” -YELP!        “FIT offers top trainers, best equipment and breathtaking views.” -Downtown News        “Best Gym 2008 - Audience and Editorial Winner” -Citysearch San Diego        “Leveraging his marketing expertise, Lutwak has created a stylish, upscale niche in the local health and fitness.” -Houston Chronicle        “Best of San Diego - Posh Pilates Place - FIT” -"Best of San Diego Awards", San Diego Magazine        “San Diego's first "urban fitness retreat."” -Citysearch San Diego        “Scott is an innovator. He pays attention to details and to people's needs, and he focuses on the bottom line. You need all three for success, and he's done all three.” -Chuck Jenness, Chairman/Encore Bank        

PRESS ROOM

  • Rafflle MOJO Pages
  • September Block Party Winner
  • Fox 6 News
  • Fit Going to the Olympics
  • Best of San Diego
  • Houston Business Journal
  • James Cooper Self Defense
  • Nostika Magazine
  • Ranch & Coast Magazine
  • Pacific Magazine San Diego
  • Fox 6 News
  • Fox 6 News
  • San Diego Business Journal
  • Young Urban Pro
  • Mantenerse en Forma
  • Fitness Redefined
  • Downtown News San Diego

Congratulations to Frank Palazzo for being the  raffle winner at the MOJO Pages Heart-Y Party at J/Six.

We had a great turn out this saturday the 20th  at FIT\\\'s second successful Block Party "So Long To Summer" 

Our lucky raffle winner of a six month membership to our club is Morgan Schaening, CONGRATS! 

Lose weight and your inhibitions at the same time!

Rueben Galvan tries out the new Cardio Strip class with Fit members and learns new moves that will definitely raise your heart rate!

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Fit Going to the Olympics

This Year the Beijing 08 Olympics have added San Shou as an exhibition sport and invited the 8 top ranked fighters from around the world.Max and Sarah are the only 2 Americans who qaualified. They have enlisted coaching services from Mike Altman, 3x national champ in San Shou Chinese kickboxing.

“Help Fit and sponsor 3 members in their hope for Gold in the 2008 Olympics in San Shou Kickboxing. Sponsorship will assist in transportation and lodging for the athletes, donations can be made by way of pledge and drafted with your monthly dues and revive bar charges on your next month’s dues. We appreciate your support and wish luck to Mike, Sara, and Max”.

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Best of Award: Posh Pilates Place


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Fit Athletic Club Adds Muscle
Upscale boutique gym concept recently expanded to San Diego and is Shaping up for further growth

Fit locations cater to affluent, urban professionals looking for a more upscale experience than is found at budget gyms, but at the more affordable price than the several hundred dollars a month more often charged by more traditional health spa/resorts.

That model has proven a big draw, with Lutwak's target market of 25- to 45 year-olds lining up for memberships. His original location in River Oaks Shopping Center on West Gray now boasts 6,000 members and pulled in $5 million in revenue in 2007, with more then $6 million anticipated for 2008.



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At the new Fit Athletic Club, James Cooper\'s Israeli self-defense class just might be Downtown\'s next hot workout.

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MARTIAL ARTS 

 The martial arts program at Fit Athletic Club is the perfect combination of jiu-jitsu, kick boxing and haganah, you get a full work out, while acquiring greater agility, discipline and self defense techniques.

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Body, Mind, & Spririt Issue


GET FIT

Touted as a "gym meets country club meets nightclub" atmosphere for the hot and hip in San Diego, the high-end club features a members only lounge with computers and wifi, state of the art equipment, sauna/steam, martial arts, pilates & yoga studios, as welll as an outdoor pool and spa.  


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The Body Issue

Sweat in style at Fit Athletic Club, a chic, urban, 40,000 square-foot mega-plex overlooking Petco Park. Fit Offers personalized training, state-of-the-art equipment, and full martial arts, aerobics, spinning, and yoga studios. 

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Ruben from Fox 6 News stopped by fit to check out the facilities. Take a look at what the news coverage had to say.

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Fox 6 News stopped by fit to check out the facility. See what Ruben has to say.

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GYM OWNER THINKS URBAN DWELLERS ARE EAGER TO GET SLIM FAST

Fit is a $10 million dollar facility, now approching 2,100 members. Fit is amoung the top 5% of the highest-grossing health clubs in the United States. Lutwak says it has annual sales of $7 million with a profit margin that ranges between 20 percent and 30 percent and that the $3 million in financing obtained to open it was paid off in three years.

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What’s a guy to do after his H-Town gym and club concepts explode? California dream...
Four years ago, Scott Lutwak was neither in the fitness nor entertainment biz, but now he’s an undisputed titan in both. His stunningly successful gym, Fit, is poised to open a second location in San Diego and will soon expand to at least one new locale in Houston. Lutwak’s nightclub, Crome, is one of the hottest scenes in town (with plans for future expansion to other cities), and Lutwak is simultaneously developing a new restaurant in Midtown while launching a weekly Museum District pool-party concept that is a first in Houston. And it’s all come as a bit of surprise to the man himself.

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La mayoría de los gimnasios son iguales: instalaciones sucias, llenas de amas de casa, jubilados y isio-culturistas. Esta es la maldición de las famo-as cadenas corporativas ubicuas: “24-Hour Fitness y Bally’s que se encuen-ran en todas las grandes ciudades y que siempre se caracterizan por ser mpersonales y con un exceso de miembros que hacen uso de el gimnasio al mismo tiempo.

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Chic in design with an upscale feel like the nightclubs, restaurants and boutique hotels we frequent downtown, Fit Athletic Club transcends your typical gym experience. Enjoy premium-grade equipment, more than 80 specialized classes from martial arts to hybrid “Yogalates� to laser light bike spinning to “Old Skool ’Robics,� and nationally certified in-house trainers that call you to get your lazy ass out of bed. Fit helps young urban professionals create a healthy lifestyle without having to use that sticky treadmill.

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“East Village’s Fit Athletic offers top trainers, best equipment and breathtaking views.” by Rachel Cromidas

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